Zapier · campaignTry CAPI free for 6 months
Zapier advertises on Meta to Meta advertisers: send your CRM's closed deals back to Meta so it finds buyers, free for six months, backed by customer stories, a how-to and a webinar.
Performance marketers running Meta lead ads with a CRM behind them
Meta optimizes for leads; send it real sales so it finds buyers
100,000 free tasks a month for six months for the Facebook Conversions integration
35% lower CPL, 47% more revenue, 4x faster testing; a Matix Flows founder quote (10x ROI) and a Synthesia story
Sign up free and set up conversion tracking (needs an account)
The journey
Swipe or scroll sideways
Meta ad: 'Close the ad measurement loop with CAPI & Zapier'; its card links to the CAPI page.
Sign-up form above the fold, then the case for sending outcomes back to Meta, three stats, a founder quote, a three-step how-it-works and templates.
'Keep reading' under the Matix Flows quote: the tax relief company story behind it.
Second 'Keep reading' card: Synthesia automating Facebook Conversions to optimize ad performance.
'Try it out' (and 'See how it works'): a how-to on automating Meta's Conversions API with Zapier.
'Build your funnel step-by-step' at the end of the page: a Meta x Zapier lead-funnel webinar behind a registration form.
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