Okta · campaign216% ROI: the value of unified identity security
Okta buys search and display placements for a commissioned Forrester ROI study, gates it behind a form, and pairs it with a live webinar on the same findings.
Security and IT leaders with fragmented identity tools
'Download the Okta ROI study': a Forrester number (216% ROI) instead of a product pitch
The Forrester Total Economic Impact study, plus a Nov 5 webinar with Forrester
Forrester TEI figures: 216% ROI, $15.5M benefits, $10.6M NPV for a composite customer
Fill the form for the study, register for the webinar, or start a free trial
The journey
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Google ad showing the report cover: 'Get the full Forrester breakdown of Okta's ROI'; its click-through is the study page.
Headline '216% ROI', three Forrester numbers with a footnoted method, and a lead form; the top banner promotes a Nov 5 webinar.
The banner's target: a Nov 5 webinar with Forrester on the same study, three sessions by region.
'Pricing' in the study page header: per-user plans from Starter to Enterprise.
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