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Canva · campaign

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Marketing and brand leaders at larger companies are offered on-demand Enterprise demo videos, with the Enterprise page supplying case studies, an ROI calculator and a research report.

7 steps Google
Audience

Marketing and brand leaders at larger companies

Hook

'Can we make this?' answered with 'It's already done.'

Offer

On-demand Canva Enterprise demo videos by team type

Proof

Zoom saved 230+ hours of design time in three months; a Deloitte co-branded ROI calculator; Canva's 2026 marketing and AI report

Next step

Fill the demo-video form, or request a demo from the Enterprise page

The journey

Swipe or scroll sideways
1Ad
Canva Google ad

Display ad: 'Can we make this?' to 'It's already done.'; click-through goes to the Enterprise demo page.

2Ad
Canva Google ad

Second display ad ('That thing you wish you could do with Canva? You can.'), pointing to the same demo page.

3Landing page
Canva Landing page

A form that unlocks four short demo videos by team type; nothing else on the page.

4Offer
Behind a formThe four demo videos behind the form (Enterprise, Business, Marketing, Real Estate).
5Sales asset
Canva Landing page

Enterprise page, reached from the footer and nav; it also links back to the demo page, so it acts as the hub.

6Proof
Canva Case study

Lead case study on the Enterprise page: Zoom saved 230 hours of design time in three months.

7Sales asset
Canva Landing page

'Calculate ROI' on the Enterprise page: an interactive calculator, co-branded with Deloitte.

8Offer
Canva Content

'Access report' card on the Enterprise page: Canva's 2026 marketing and AI report.

9Email
Arrives after sign-upFollow-up after the demo-video form, likely a sales-assist sequence.

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