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Snowflake · campaign

Expedition 2026

Snowflake buys display ads for a free three-day virtual event and fills the event page with reasons to register: role-based tracks, a startup pitch competition and referral sweepstakes.

5 steps Google
Audience

Data and AI builders and the leaders who fund them

Hook

'Turn Data and AI into What's Next': technical deep dives, bootcamps and demos

Offer

A free virtual event, Nov 3-5, with role-based agendas

Proof

Speaker grid, a Startup Challenge offering a shot at up to $1M in Snowflake Ventures investment, and sweepstakes for referrals and attendance

Next step

Register with the event form

The journey

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1Ad
Snowflake Google ad

Display ad for Expedition 2026; its click-through is the Americas event page.

2Landing page
Snowflake Landing page

Two tracks (Leaders, Builders) beside a registration form, then function-based agendas, speakers, the Startup Challenge and two sweepstakes.

3Offer
Snowflake Landing page

'Explore the track' under For Builders: the filtered session agenda.

4Offer
Snowflake Landing page

'Learn more' on the event page: the Startup Challenge, a shot at up to $1M in potential Snowflake Ventures investment.

5Offer
Snowflake Landing page

The referral sweepstakes terms: refer seven or more registrants to enter.

6Email
Arrives after sign-upRegistration confirmation, calendar holds and session reminders.

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