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Miro · campaign

The AI platform for teamwork

Product, strategy and design teams are pitched Miro's rebuilt canvas as the place AI works with the team's context, taught through playbooks and backed by enterprise security material.

5 steps Google
Audience

Product, strategy and design teams

Hook

'The Deadline': a real team in a crunch that Miro AI gets them through

Offer

Nine ungated AI Playbooks with templates and workflow videos

Proof

A security and compliance whitepaper for the IT reviewer

Next step

Book a demo

The journey

Swipe or scroll sideways
1Ad

'The Deadline' video series: a real team in a crunch, each episode named for a work pain; click-through goes to the Miro AI overview page.

2Landing page
Miro Landing page

Explains 'your canvas as a prompt', offers 'Try it now' or 'Book a demo', and lists nine AI Playbooks plus security material.

3Offer
Miro Content

First of the nine AI Playbooks: a use-case page with a template and a workflow video, ungated.

4Sales asset
Miro Landing page

Security and compliance whitepaper page linked from the AI page for the IT reviewer; it has a form, but also a direct PDF link.

5Sales asset
Miro Landing page

The 'Book a demo' target: a sales form asking company size and expected seats.

6Email
Arrives after sign-upPost-demo-request and whitepaper-download nurture.

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