Datadog · campaignAI agent visibility to business value
Datadog runs search and display ads for a live webinar on tracking AI agents' cost and value, some of them bought on competitor terms, and lands buyers on a registration page.
Engineering and IT leaders whose teams run AI agents in production
'Stop guessing on AI agent ROI': which agents get used, what they cost, which pay off
A live Nov 4 webinar with demo and Q&A
Thin: the page lists what you'll learn but names no customers; proof sits on the product page
Register, then try Agent Observability free
The journey
Swipe or scroll sideways
Display ad with a four-item checklist (see, understand cost, prove value, fix); its click-through is the webinar page.
ROI-led version for the same page; its click-through is tagged as a competitor campaign.
Date, time, a registration form and five things you'll learn, with no customer names on the page.
Agent Observability in the page's navigation: the product the webinar demos, with a free-trial button.
'Pricing' in the navigation: product-by-product pricing, with 'FREE TRIAL' throughout.
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