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Figma · campaign

Figma Weave

Creative teams and AI artists are invited to a node-based AI image and video tool, with working recipes to try, an artist collective as proof, and an enterprise path for studios.

6 steps Google
Audience

Creative teams, studios and AI artists

Hook

A toy horse becomes a spotted horse in a meadow: reference-to-generation in one frame

Offer

Live recipes to try in a node-based AI image and video tool

Proof

The Weave Artist Collective of named working AI artists

Next step

Request a demo through the Weave Enterprise sales form

The journey

Swipe or scroll sideways
1Ad
Figma Google ad

Display ad: a white toy horse becomes a spotted horse in a meadow, AI generation from a reference in one frame; click-through goes to the Weave home page.

2Landing page
Figma Landing page

Shows models and tools, then 'Try' buttons that open live recipes in the app; nav offers Collective, Enterprise, Pricing and demo.

3Proof
Figma Content

Artist Collective page: named working AI artists and their work as social proof.

4Sales asset
Figma Landing page

Pricing from the top banner and nav: Free to Max tiers, with a launch promotion on Max.

5Sales asset
Figma Landing page

Enterprise page for studios, ending in 'Contact Sales'.

6Sales asset
Figma Landing page

'Request a demo' target on figma.com: the Weave Enterprise sales form.

7Email
Arrives after sign-upOnboarding emails after signing up to try a recipe.

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