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Rippling · campaign

AI that works across your entire business

Ops, people and finance leaders are told Rippling's AI works because HR, IT, payroll and finance share one data set, proven with named customer quotes and a self-serve product tour.

6 steps Google
Audience

Ops, people and finance leaders

Hook

'What used to take me hours, I can now do in five minutes'

Offer

A 10-minute self-serve product tour video

Proof

Named quotes from Y Combinator, Barry's and Chess.com, with Chess.com and Barry's stories

Next step

Fill the short form to watch the tour, then book a demo

The journey

Swipe or scroll sideways
1Ad
Rippling Google ad

Display ad: an HR leader beside her quote, 'What used to take me hours, I can now do in five minutes'; click-through goes to the evergreen AI page.

2Landing page
Rippling Landing page

Argues unified data makes AI useful, tiles every product, quotes Y Combinator, Barry's and Chess.com, and ends on 'See Rippling'.

3Proof
Rippling Case study

Chess.com's VP of People is quoted on the page; the story shows a 90-minute report done in prompts.

4Proof
Rippling Case study

Barry's is the second quote on the page; its customer story was already in the library.

5Sales asset
Rippling Landing page

First product tile on the page: the Rippling AI product page.

6Sales asset
Rippling Landing page

'See Rippling' leads here: a 10-minute product tour behind a short form, a softer step than a live demo.

7Sales asset
Behind a formThe tour video itself plays only after the form is submitted.
8Email
Arrives after sign-upFollow-up after the tour form: SDR outreach and demo booking.

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