Vanta · campaignCalm-pliance
Security and compliance leads tired of audit stress get a meditation-app parody that promises a calmer audit, backed by named customer proof and a demo ask.
Security and compliance leads facing audit stress
A meditation-app parody: reach a higher state of trust
A calmer audit: 82% less audit prep time, with plans and a demo
GitHub and Snowflake case studies and IDC-cited 82/42/81% claims
Request a demo
The journey
Swipe or scroll sideways15-second YouTube cutdown sets up the calm joke and the 82% faster audit prep claim, then clicks through to the campaign page.
Display version of the same joke, pointing to the same page, so the idea follows the buyer across placements.
Carries the joke into the headline, repeats the 82/42/81% claims with an IDC citation, shows plans, and asks for a demo three times.
First of four 'Read the case study' cards: GitHub automating 93% of security questionnaires makes the claim concrete.
Second card: Snowflake's public trust program shows the enterprise end of the same promise.
Product page linked from the campaign page; explains the Trust Center the claims rest on and ends in the same demo form.
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