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Slack · campaign

AI that actually gets your work

Slack reintroduces Slackbot as a personal AI agent that already knows your work, sending paid social to a page with a demo, named customer quotes and a privacy promise.

5 steps Meta
Audience

Teams already working in Slack (the ad targets SMB 'Vanguards' per its UTM)

Hook

Slackbot already knows your conversations, files and tools, so there is nothing to brief

Offer

Get started with no credit card, or watch a demo

Proof

Quotes from Xero, Taylor Rose and Webflow, and a privacy page saying data is never used to train models

Next step

Talk to sales or get started free

The journey

Swipe or scroll sideways
1Ad

15-second Meta video of Slackbot summarizing conversations; its card links to slack.com/lp/slackbot.

2Landing page
Slack Landing page

'Allow me to reintroduce myself': Slackbot speaks in first person, shows five jobs, makes a privacy promise and quotes Xero, Taylor Rose and Webflow.

3Sales asset
Slack Landing page

'Watch demo' target: a form that unlocks the Slackbot demo video.

4Offer
Behind a formThe demo video plays only after the form.
5Proof
Slack Landing page

'Learn more about security' on the page: Slack's privacy principles for search, learning and AI.

6Sales asset
Slack Landing page

'Talk to sales' in the page header: a Slackbot-specific sales form.

7Email
Arrives after sign-upDemo and sales follow-up after either form.

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