Webflow · campaignThe AI discovery gap
Webflow promotes original research (2,000 websites scored for answer-engine readiness) to marketers, then turns readers into users of a free AEO assessment and a product demo.
Marketing and web leaders worried about visibility in ChatGPT, Gemini and other answer engines
'We analyzed 2,000 websites, and almost nobody is ready for answer engines'
The ungated AEO Maturity Index report, then a free AEO maturity assessment
Webflow's own 2,000-site data (average maturity 2 of 5), named leaders like krea.ai, and enterprise customer logos (NCR, Dropbox Sign, Lattice)
Run the free assessment, then watch the product demo or contact sales
The journey
Swipe or scroll sideways
The research itself, ungated: scores, brand effects, who does AEO well, the method, and an inline 'Contact Sales' ad.
The free assessment page ('SEO is shifting. AEO is next.') promising a personalized report in minutes.
First of seven customer logos at the end of the post: NCR Voyix's 10x lower agency fees and 3x faster launches.
'Watch demo' at the end of the post: the enterprise demo video behind a short form.
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