The lesson
Price a usage-based product with a three-plan header up top and the full per-meter rate table below, so buyers can check the worst case.
The move
Under the headline "Scale your app, control your costs", three plan cards show $0, $20 /mo. and Custom, with only the Pro button, "Start a free trial", in pink. Below sit two cost-control cards ("No idle, no waste", "Control your spending"), then long tables by product area listing per-unit rates like "Starting at $0.50 per 1M".
Why it works
- Our readPutting Pro's per-unit rates in the open, down to "$0.60 per 1M" function invocations, answers the usual worry about surprise bills before a buyer has to ask.
- Our readGiving only the middle plan a pink button and a "Popular" tag tells a skimmer which column to pick without a word of persuasion.
- Our readThe "Control your spending" card promises a limit and alerts, which speaks directly to what the table below it might make a reader fear.
What not to copy
Don't copy the table depth unless your pricing has this many meters. Keep the plain top summary, the one highlighted plan, and the cost-control promise just above the rates.
