All campaigns
Lattice · campaign

The real state of HR in 2026

HR professionals and HR leaders see LinkedIn image ads about HR attrition and agentic AI use, land on Lattice's '2026 State of People Strategy Report' page, and are asked to download the report.

Traced from live ads, Nov 6, 2026 · All Lattice's ads in this campaign →

Audience

HR professionals and HR leaders planning people strategy for 2026

Hook

'41% of HR professionals considered leaving the field last year' and '50% of high-performing HR teams use agentic AI regularly'

Offer

The '2026 State of People Strategy Report'

Proof

Survey stats throughout the page, plus quotes from Alan Cairns at GoCardless, Rana Robillard at Tekion, and Natalie Breece at ThredUp

Next step

Submit the download form for the report

The journey

Swipe or scroll sideways
1Ad
Lattice LinkedIn ad
Lattice LinkedIn ad

LinkedIn image ads lead with 'The real state of HR in 2026' and 'How top HR teams are using AI in 2026,' then point people to the '2026 State of People Strategy Report.'

2Landing page
Lattice Landing page

The landing page leads with '2026 State of People Strategy Report,' excerpts findings on performance, tech, AI, engagement, and HR attrition, and asks for form fields to download.

3The ask
Behind a formThe form asks for Email, FirstName, LastName, Company, Company_Size__c, Country, and Content_Demo_Request_LD_Special_Route__c, then promises the report download.

Steal this campaign.

Make your own version, from ad to one-pager, in your brand.

Want work like this in your brand? Work with Unfairly →

Make it with Pitch Unfairly

More campaigns

All 243 campaigns →