The lesson
Make the product the main character and let its travels show where customers can sell, with copy held to a logo and end line.
The move
A single cap travels from a shop counter into orbit, onto a laptop storefront, into a phone's social feed, through a warehouse and onto a busy bus. The only text is the Shopify logo at the open and "WIN WITH SHOPIFY" at the close.
Why it works
- Our readThe changing locations carry the idea of selling everywhere through scenery instead of a feature list.
- Our readA cap is small and ordinary, so it reads as the kind of item a small merchant sells, and it's easy to swap your own product into the story.
- Our readWith no caption and almost no on-screen words, the pictures have to carry the whole idea, so each location has to read at once.
What not to copy
Don't copy the cap or the cinematic production. Keep one object, one continuous trip, and a change of place to show each part of the idea.
