The lesson
On a trial landing page, make the email box the one repeating element and put the offer directly above the first one.
The move
A white card on the merchant collage reads 'Your business starts with Shopify' and 'Get your first 3 months free. Plus, earn up to $10,000+ in credits as you sell.' A dark 'Start for free' email field sits under it and recurs down the page, past a seven-logo row, four feature tiles, a NEOM Wellbeing quote and an FAQ.
Why it works
- Our readThe email field is the whole conversion, and it keeps reappearing down the page, so a way to act is rarely far from any section.
- Our readThe offer terms sit directly above the first field, which keeps 3 months free and the credits next to the ask.
- Our readLogos come right after the hero and the quote is a single growth line from a named person, which keeps proof short between asks.
What not to copy
Don't copy the exact credit terms or merchant logos; they're Shopify's to promise. Keep the repeated single-field capture and the offer written next to it.
