The lesson
Let a real customer's workspace fill the frame and put the product in one plain sentence of her own words.
The move
A merchant, shot from behind, sits on a blue chair at her desk in a room of painted suns and hearts, with a laptop showing four thumbnails. The caption quote reads 'Shopify made it so much easier to see what was going on whilst being on the go.' The Shopify bag sits on her sleeve.
Why it works
- Our readHer colorful workspace fills the shot and the software is a small laptop screen, which puts the business first.
- Our readThe quote is about a small daily benefit, seeing what's happening while out, which is easier to picture than a feature list.
- Our readSeen from behind, she reads as one person at work, and the bag logo and the caption's name are the brand cues.
What not to copy
Don't copy the quote or the maximalist room. Keep one customer, a visible workspace, and a quote that names a specific everyday gain.
