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The lesson

Write the readout's headlines as full claims and test them: if someone reads only the titles, the recommendation should still land.

The move

A Pitch Unfairly rebuild of a 1999 consulting readout. The cover says "Initech can run leaner, and the interviews show where." Slide two splits Situation, Complication and Resolution into three columns under a recommendation headline, with a bar reading "The storyline test: a readout works when its titles alone tell the story." and a "Read only the titles" button.

Why it works

  • Our readA progress strip along the top (Summary, Approach, Findings, Options, Recommendation, Risks, Next steps) shows a busy reader where they are and what is still coming.
  • Our readFinding 1 leads with one oversized figure, "8:1", under a headline that states the consequence, so the number and the claim are read together.
  • Our readEvidence slides carry a source line, and the work-week chart's source calls its intermediate hours "illustrative, not measured". Flagging the soft numbers makes the firm ones easier to trust.

What not to copy

Skip the Office Space jokes and treat every figure here as part of the story, not evidence. Keep the recommendation-first title, the three-column summary and the source line under each finding.

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