The move

In this Pitch Unfairly rebuild, one slide says "It's not called the Wheel. It's called the Carousel." A spec card headed "The Wheel", with "Engineered for reliable projection." below, lists round tray, gravity feed and push button. A toggle switches between The Wheel and The Carousel, and the card's footer reads "READS AS: SPECS".

Why it works

• Our readA toggle beside a three-fact spec card invites the audience to test the line "Same machine, same three facts." for themselves.
• Our readA demo slide ("Press the button and it takes you back.") has Back and Forward buttons and eight photo thumbnails, so the viewer operates the idea.

What not to copy

Kodak, 1960 and the slide projector are the story's. Keep the same-facts, two-labels test for your own product name, and make the demo something the viewer operates.