The move

In this deck rebuilt by Pitch Unfairly, Ruth Handler pitches Barbie. A table puts an "Ours" column, marked "PENDING APPROVAL", beside baby doll, paper doll and Lilli. Next, a "Sales slip" from Switzerland, 1956, lists three Lilli dolls under an "EXPENSE REPORT PENDING" stamp, beside "Europe already sells her. I bought three."

Why it works

• Our readThe receipt turns a market claim into a prop the room can read in seconds, and the stamp adds a dry joke about the author's own cost.
• Our read"Three people decide. Only one of them plays." puts the buyer and gatekeeper in rows and the player on a hang tag, showing who the pitch must persuade.
• Our readThe table gives the new product the only column with every box checked, so the gap in the market is shown, not argued.

What not to copy

The 1950s doll story and the $3 price are the case's own. Keep the exhibit-per-claim habit and the "who buys, who gates, who uses" split.