The Total Economic Impact™ of Optimizely One
Optimizely targets CMOs, marketing leaders, digital and web leaders, and IT decision-makers with ads promising '446% ROI' and '<6 month payback,' sending them to a Forrester TEI guide page that asks for a form submission to view the report.
Traced from live ads, Nov 6, 2026 · All Optimizely's ads in this campaign →
CMOs, marketing leaders, digital and web leaders, and IT decision-makers building a business case for Optimizely One
'Your DXP should pay for itself (and then some)' with '446% ROI' and '<6 month payback'
The Forrester Total Economic Impact study for Optimizely One
Forrester Consulting study metrics, including 'Three-year 446% ROI and $7.1M benefits,' 'less than 6 months' payback, productivity gains, digital sessions, conversions, and one quote from a 'Principal of digital growth, leasing'
Submit first name, last name, work email, company, job title, and country to view the report
The journey
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Meta carousel ads say 'Your DXP should pay for itself (and then some)' and 'Forrester finds Optimizely's DXP delivers 446% ROI. Get the study,' linking to the Forrester TEI DXP guide page.
The page leads with 'The Total Economic Impact™ of Optimizely One,' says Optimizely One delivered '446% ROI,' and asks visitors to submit a form to view the report.
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