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Airtable · campaign

Product Roadmapping 2.0

Product teams with shifting priorities and scattered ideas are sent from ads about stronger roadmaps to an Airtable ebook page that asks them to download the guide through a form.

Traced from live ads, Nov 6, 2026 · All Airtable's ads in this campaign →

Audience

Product teams working on roadmaps and AI integration

Hook

A stronger roadmap turns 'noise into focus' and gives teams 'the confidence to prioritize'

Offer

The 'Product roadmapping 2.0 - best practices in AI integration' ebook

Proof

None on the page

Next step

Submit first name, last name, email, and country to download the ebook

The journey

Swipe or scroll sideways
1Ad
Airtable Meta carousel ad
Airtable LinkedIn ad

Meta carousel and LinkedIn image ads lead with 'Best practices for product teams' and point people to the Airtable ebook page.

2Landing page
Airtable Landing page

The page leads with 'Product roadmapping 2.0 - best practices in AI integration' and asks visitors to download the ebook.

3The ask
Behind a formThe form asks for FirstName, LastName, Email, and Country, then promises the ebook download.

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