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The lesson

Recap an event with one positioning sentence and an arrow list of launches, then play the biggest launch as the video.

The move

The post begins "#Config2023 launches bridge the gap between design and development, all in Figma." Six arrow lines follow, from "Dev Mode, a new space for developers" to "File browser redesign", then a line on previewing AI and acquiring @diagram with a link to figma.com/whats-new. The attached video shows "Dev Mode" with a Beta tag and a 00:50 timer.

Why it works

  • Our readThe first sentence tells a reader what the six items have in common, so the list reads as one story and not six separate features.
  • Our readLeading the list and the video with the same feature, Dev Mode, tells a skimmer which launch matters most.

What not to copy

Don't copy the six features or the acquisition line. Keep the one-sentence theme, the short arrow list and the single link for everything else.

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