See the Power in Your Automations
Zapier targets people building Zaps with ads for the new Visual Editor, sends them to a product news blog post, and asks them to create a free account.
Traced from live ads, Nov 6, 2026 · All Zapier's ads in this campaign →
People building and editing Zap workflows, including coworkers maintaining business-critical workflows
'Visualize complex workflows' and make automation and AI feel more accessible
The new Visual Editor for mapping complex automations, adding notes, dragging and dropping steps and paths, and exporting an image of a Zap
The blog says 'beta users overwhelmingly said the new Editor was easier to use'; the sign-up page says 'Trusted by 3.4 million companies'
Create a free Zapier account with work email, name, and password
The journey
Swipe or scroll sideways
Meta carousel and video ads lead with 'See the Power in Your Automations' and say the new Visual Editor helps people visualize complex workflows and build powerful Zaps; they link to the Visual Editor blog post.
The landing page leads with 'Seeing is believing: Introducing the new Visual Editor' and explains Visual Editor features before asking readers to sign up or get started for free.
The sign-up page leads with 'Create Your Free Zapier Account' and asks for Google sign-up or work email, first name, last name, and password.
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