One API Key, One Bill
Developers using OpenAI, Anthropic, AI SDK, and AI coding agents see Google text ads promising '400+ models with one key' and 'Pay provider prices, never a cent more,' then land on Vercel's AI Gateway page, which asks them to get an API key through signup or get a demo.
Traced from live ads, Nov 6, 2026 · All Vercel's ads in this campaign →
Developers moving OpenAI, Anthropic, and AI SDK integrations across models and providers
'One API key, no markup' and a base URL swap instead of rewrites
Vercel AI Gateway with '400+ models at provider speed with near-zero overhead' and routing for availability, cost, or latency
Quote from Rob Cheung, Co-founder, plus Zo Computer story claims: '20×' improvement in AI reliability, '30s' to adopt a new model, and '25%' improvement in average latency on model calls
Click 'Get API key' or 'Sign Up' to create an account, or click 'Get a Demo' for sales
The journey
Swipe or scroll sideways
Google text ads lead with 'Get Your API Key,' '400+ Models, One API Key,' and 'One API Key, One Bill,' then link to the AI Gateway page.
The landing page leads with 'The AI GATEWAY for developers,' shows model coverage, pricing claims, routing, migration, controls, and proof, then asks visitors to get an API key, sign up, read docs, register, or get a demo.
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Make your own version, from ad to one-pager, in your brand.
