The Ultimate Guide to Designing for AI ROI
Superhuman targets teams trying to get ROI from AI, says productivity gains are not showing up because work is fragmented, sends people to a guide page, and asks them to fill out a form to get the guide.
Traced from live ads, Nov 6, 2026 · All Superhuman's ads in this campaign →
Teams using AI tools but not seeing ROI show up yet
AI productivity gains are being lost in the way work moves between tools
'The Ultimate Guide to Designing for AI ROI'
None on the page
Submit work email, first name, last name, job title, organization name, and choose whether to connect with sales to get the guide
The journey
Swipe or scroll sideways
Meta carousel and image ads say 'AI is improving productivity, but ROI isn’t keeping up' and link to the guide page.
The landing page leads with 'The Ultimate Guide to Designing for AI ROI' and asks visitors to fill out a form for the guide, with a separate 'Contact sales' call to action.
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