The Workaround Economy
Superhuman targets leaders dealing with AI workflows, says 'AI is working, but effort is rising' and '75% of workers build their own stack', sends people to a report page, and asks them to submit a form for 'Get the guide'.
Traced from live ads, Nov 6, 2026 · All Superhuman's ads in this campaign →
Leaders looking at AI productivity, workflow gaps, and technology ROI
'75% of workers build their own stack' and 'AI is working, but effort is rising'
'The Workaround Economy' report on why workflows break, why AI can add effort, and how to reduce workarounds
None on the page
Submit work email, name, job title, organization name, and choose whether to connect with Superhuman sales
The journey
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Meta carousel and image ads lead with 'The Workaround Economy report: What to do next', warn that '75% of workers are taking matters into their own hands', and link to the report page.
The landing page leads with 'The Workaround Economy: Why 75% of Workers Build Their Own Stack' and asks for a form submission to get the guide.
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