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Superhuman · campaign

New research on campus AI

Higher ed leaders see ads about AI adoption across campus and key findings on campus AI use, then land on a report page that asks them to fill out a form to download it.

Traced from live ads, Nov 6, 2026 · All Superhuman's ads in this campaign →

Audience

Higher ed leaders looking at AI use across campus

Hook

AI adoption is moving from experimentation to strategy, but institutions are struggling with coordination, governance, and measurement

Offer

'AI for Impact: How Higher Ed Leaders Can Scale Purposeful AI' report

Proof

The page says the report is based on a survey of '150+ higher ed executives' conducted in partnership with Higher Ed Dive; no customer logos, quotes, or reviews on the page

Next step

Submit work email, name, job title, institution name, country, and optionally ask to connect with sales

The journey

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1Ad
Superhuman Meta carousel ad
Superhuman Meta ad

Meta carousel and image ads lead with 'New research on campus AI' and say higher ed leaders can learn how institutions are shifting from experimentation to strategy, linking to the report page.

2Landing page
Superhuman Landing page

The landing page leads with 'AI for Impact: How Higher Ed Leaders Can Scale Purposeful AI' and asks visitors to download the report through a required form.

3The ask
Behind a formThe form asks for work email, first name, last name, job title, institution name, country, and a 'Connect me with a member of the Superhuman sales team' option, then promises the report.

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