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Pinterest · campaign

Welcome to Pinterest

People looking for recipes, home ideas, style inspiration and other ideas land on Pinterest's ideas page, where it shows featured boards and asks them to sign up.

Traced from live ads, Nov 6, 2026 · All Pinterest's ads in this campaign →

Audience

People looking for recipes, home ideas, style inspiration, dinner ideas and step-by-step recipes

Hook

Ideas to try, from inspiration to actualization

Offer

Explore the best of Pinterest through featured boards across art, womens fashion, beauty, home decor, food and drink, quotes, DIY and crafts, animals, design, weddings, travel, mens fashion and tattoos

Proof

None on the page

Next step

Sign up with email and password

The journey

Swipe or scroll sideways
1Ad
Pinterest Google ad
Pinterest Google ad

Google text ads lead with 'Pinterest' and 'Step-by-step dinner ideas - Step-by-step recipes', saying people can discover recipes, home ideas, style inspiration and other ideas to try, and link to Pinterest's ideas page.

2Landing page
Pinterest Landing page

The landing page leads with 'Explore the best of Pinterest' and 'Welcome to Pinterest', shows featured boards, and asks for sign-up.

3The ask
Needs an accountThe sign-up asks for Email and Password to create a Pinterest account.

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