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Grammarly · campaign

Be a Better Writer, Starting Today

Grammarly targets people who want writing help, promises a free AI writing app and an AI assistant, sends them to its free AI writing assistance page, and asks them to sign up for free.

Traced from live ads, Nov 6, 2026 · All Grammarly's ads in this campaign →

2 steps Free sign-up Meta
Audience

People writing across work apps and sites who want clearer, more effective, mistake-free writing

Hook

'Think big. We’ll take care of the details.'

Offer

Free AI writing assistance with paragraph rewrites, tone suggestions, proofreading, a Humanizer agent, and an AI Detector agent

Proof

'Trusted by 50,000 organizations and 40 million people,' plus enterprise proof points including '17x,' '$5,000 per employee per year,' '20 days saved annually per user,' '50% fewer writing and editing hours,' '$210K saved in the first nine months,' '3x faster editing process,' '66% improvement of writing quality,' '92% style-guide feature adoption,' and '4.9/5 customer satisfaction rating'

Next step

Click 'Sign up It’s free' or 'Sign up with Google' to create an account

The journey

Swipe or scroll sideways
1Ad
Grammarly Meta ad
Grammarly Meta adGrammarly Meta ad

Meta image ads lead with 'Be a Better Writer, Starting Today,' 'Your AI writing assistant,' and 'Write without limits,' and link to Grammarly's '/a' page.

2Landing page
Grammarly Landing page

The landing page leads with 'Grammarly: Free AI Writing Assistance' and 'Think big. We’ll take care of the details,' then asks visitors to sign up for free or sign up with Google.

3The ask
Needs an accountThe page sends people to sign up for a free Grammarly account and says signing up means agreeing to the Terms and Conditions and Privacy Policy.

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