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Vanta · campaign

EU AI Act Checklist

Vanta targets companies building, deploying, or using AI, promises a checklist on what the EU AI Act means for business and how to stay compliant, sends people to a Vanta download page, and asks them to submit a form to download it.

Traced from live ads, Nov 6, 2026 · All Vanta's ads in this campaign →

Audience

Companies using AI in 'hiring, healthcare, or beyond' and teams building in-house models or integrating third-party tools

Hook

'Show customers—and regulators—you take AI seriously' as the EU AI Act reshapes how companies build, deploy, and document AI

Offer

'The EU AI Act Compliance Checklist' with what the AI Act covers, who it applies to, a step-by-step compliance checklist, ISO 42001, and ways to automate compliance with Vanta

Proof

The page says 'THE AGENTIC TRUST PLATFORM POWERING SECURITY FOR OVER 16,000 CUSTOMERS' and '#1 Agentic Trust Platform'; no customer logos, quotes, or reviews on the page

Next step

Submit work email, name, company, job title, company headcount, and company HQ country to download

The journey

Swipe or scroll sideways
1Ad
Vanta Meta carousel ad
Vanta Meta carousel adVanta Meta ad

Meta carousel and image ads lead with 'Show customers—and regulators—you take AI seriously,' 'EU AI Act: What It Means for Your Business,' and 'Only 37% of organizations assess AI risk,' then link to the checklist download page.

2Landing page
Vanta Landing page

The landing page leads with 'Navigating the AI Act: A compliance checklist for Europe’s innovators' and asks visitors to fill out a download form.

3The ask
Behind a formThe form asks for Work Email, First Name, Last Name, Company name, Job title, Company Headcount, and Company HQ Country, with agreement to Vanta's Privacy Policy, to download the checklist.

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