Meet R1S
Rivian targets SUV shoppers with ads for the all-electric, three-row R1S, sends them to the R1S product page, and asks them to schedule a demo drive.
Traced from live ads, Nov 6, 2026 · All Rivian's ads in this campaign →
People considering an all-electric, 7-seat SUV
'Sit in every seat' and 'Check out the interior' of the all-electric, three-row R1S
R1S details including seating, range, pricing, trims, features, demo drive and design options
None on the page
Schedule a demo drive, choose a vehicle and location, then enter contact details
The journey
Swipe or scroll sideways
Meta carousel ads lead with 'Meet R1S' and 'Step inside R1S,' saying it has 'three rows, seven seats' and inviting people to check out the interior and technology inside the all-electric SUV.
The R1S page leads with 'Explore the R1S — an all-electric, 7-seat SUV built for making memories' and asks visitors to 'Schedule a demo drive' or 'Sign up' for R1S offers.
The demo drive page leads with 'Experience Rivian on the road' and asks visitors to pick a vehicle, choose a location, and add their details to book a demo drive.
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