Design your R2
Rivian targets people considering R2 with ads about hands-free assistance, room, Coastal Cloud and designing the vehicle, then sends them to a demo drive page that asks them to book a demo drive.
Traced from live ads, Nov 6, 2026 · All Rivian's ads in this campaign →
People considering R2 or a Rivian demo drive
Try Universal Hands-Free and the AI-powered voice assistant on the road
Book a Rivian demo drive and pick R1S, R1T or R2
None on the page
Choose a vehicle and location, then add first name, last name, email, phone number and ZIP code
The journey
Swipe or scroll sideways
Meta carousel ad says 'Coastal Cloud. Now available for R2.' and 'See it in person on a demo drive,' with a 'Book now' button linking to Rivian's demo drive page.
The page leads with 'Experience Rivian on the road' and asks people to 'Book your demo drive to try Universal Hands-Free¹ and our new AI-powered voice assistant.²'
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