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Monzo · campaign

a new era of banking

Monzo targets people in Ireland opening personal and family bank accounts, promises free accounts, no monthly fees and 24/7 in-app support, sends people to its Ireland personal current account page and asks them to sign up.

Traced from live ads, Nov 6, 2026 · All Monzo's ads in this campaign →

2 steps Free sign-up Meta
Audience

People in Ireland looking for a personal bank account, plus parents or guardians opening Under 16s accounts for ages 6-15

Hook

'A new era of banking' with free accounts, no monthly charges and real-human support when something urgent comes up

Offer

A free Monzo personal bank account with no monthly fees, a local Irish IBAN, Instant Access Savings at 2.00% AER variable, Pots, roundups, spending insights and card spending abroad without Monzo fees

Proof

Regulated by the Central Bank of Ireland, part of the Deposit Guarantee Scheme with eligible deposits protected up to €100,000, and 'over 16 million personal and business customers in the UK already banking with Monzo'

Next step

Click 'Sign up' and open the account in the Monzo app

The journey

Swipe or scroll sideways
1Ad
Monzo Meta carousel adMonzo Meta carousel ad

Meta carousel and image ads lead with 'Monzo: a new era of banking', 'Open a free bank account' and 'No monthly account fees. No messing.', then link to Monzo's Ireland personal account page.

2Landing page
Monzo Landing page

The landing page leads with 'The free bank account that fits your finances', repeats 'Open a free bank account', explains fees, savings, support, travel use and security, then asks people to sign up.

3The ask
Needs an accountSigning up means downloading the free Monzo app, answering a few questions, and adding the card to a digital wallet once the account is open.

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