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GitLab · campaign

GitLab Epic: Executive Edition in Munich

GitLab targets technology leaders with LinkedIn image ads about AI context, autonomous delivery, governance, and Siemens users, sending them to the GitLab Epic Munich event page where the ask is to register.

Traced from live ads, Nov 6, 2026 · All GitLab's ads in this campaign →

Audience

CIOs, CTOs, CISOs, engineering leaders, security leaders, and AI governance leaders

Hook

AI agents need connected software lifecycle data and leaders need to move from AI assistance to autonomous, governed software delivery

Offer

GitLab Epic: Executive Edition in Munich, a dedicated day for Technology Leaders at WEITBLICK on Wednesday, 25 November 2026

Proof

The ads say '40,000+ Siemens users. One platform for DevSecOps.' The page has a 'Customer testimonial' heading, but no testimonial text or customer logos in the visible copy.

Next step

Register with contact details, company, country, state, dietary restrictions, and preferred session

The journey

Swipe or scroll sideways
1Ad
GitLab LinkedIn ad
GitLab LinkedIn adGitLab LinkedIn ad

LinkedIn image ads lead with 'Give AI the context to act with confidence,' 'Hear how leaders are building for the AI era,' and 'Move from AI assistance to autonomous delivery,' linking to the GitLab Epic Munich event page.

2Landing page
GitLab Landing page

The page leads with 'GitLab Epic: Executive Edition in Munich,' the date, time, and location, then asks visitors to 'Register' for the event.

3The ask
Behind a formThe registration form asks for first name, last name, work email address, job title, company name, country, state, dietary restrictions, and which session the visitor is most interested in attending.

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