UNFAIRLY FIELD GUIDE / 01 15 COMPANIES / 40 SOURCED PLAYS
THE FLAGSHIP
The growth playbooks behind 15 breakout AI companies.
We pulled apart the product loops, media systems, launch mechanics, and growth infrastructure behind the companies everyone is trying to learn from.
- 15
- company systems
- 40
- sourced plays
- 0
- book summaries
THE GROWTH VALLEY Every logo opens a real company playbook
START HERE
Three plays worth stealing.
01 
LOVABLE
Turn customer output into the top of funnel
100Kprojects created daily
Open the play → 02 
CLAY
Turn executives into vertical media channels
6Morganic impressions in one quarter
Open the play → 03 
PERPLEXITY
Design the next question
EXPusage curve after related questions shipped
Open the play → THE COMPANY FILES
Pick a company. Open the playbook.
THE RESEARCH IS FREE
Read the plays. Then give Elena one to run.
Elena is Unfairly's growth agent. She turns a promising tactic into a scoped experiment, runs it with your team, reads the signal, and decides what to change next.