UNFAIRLY FIELD GUIDE / 01 15 COMPANIES / 40 SOURCED PLAYS

THE FLAGSHIP

The growth playbooks behind 15 breakout AI companies.

We pulled apart the product loops, media systems, launch mechanics, and growth infrastructure behind the companies everyone is trying to learn from.

Open the full playbook → Start with 10 takeaways
15
company systems
40
sourced plays
0
book summaries
The Growth Valley, a miniature campus of breakout AI companies
THE GROWTH VALLEY Every logo opens a real company playbook

START HERE

Three plays worth stealing.

See all 10 takeaways →
01 Lovable logo

LOVABLE

Turn customer output into the top of funnel

100Kprojects created daily
Open the play →
02 Clay logo

CLAY

Turn executives into vertical media channels

6Morganic impressions in one quarter
Open the play →
03 Perplexity logo

PERPLEXITY

Design the next question

EXPusage curve after related questions shipped
Open the play →

THE COMPANY FILES

Pick a company. Open the playbook.

Browse the full index →
Clay 6 plays Lovable 2 plays Gamma 3 plays Supabase 3 plays Vercel 3 plays Replit 2 plays Perplexity 2 plays Bolt 2 plays ElevenLabs 2 plays Intercom / Fin 2 plays Linear 2 plays Granola 3 plays Wispr Flow 3 plays Notion 3 plays Cursor 2 plays

THE RESEARCH IS FREE

Read the plays. Then give Elena one to run.

Elena is Unfairly's growth agent. She turns a promising tactic into a scoped experiment, runs it with your team, reads the signal, and decides what to change next.

Explore the research →