The move

The film opens on the founder in a dark studio among vintage computers on plinths, with a clapperboard. Corner type spells out "Zach", "Lloyd", "Founder", "CEO". Later, a tight close-up sets "Warp" and "2.0" on either side of his face. Another shot shows an agent session: "Code a new multiplayer page for this project" with Multiplayer_UI.png attached.

Why it works

• Our readSpelling out name and role puts the person's accountability on screen, which suits a claim that the terminal is being reframed.
• Our readThe old computers behind him set the history the new product is meant to break from, without a word of narration.

What not to copy

The studio, wardrobe and set pieces are Warp's. Keep the founder on camera and the big corner supers; skip the staging if your product is not about a change of era.