The move

A dark film that shows "Faster than 100 ms" in large thin numerals over a phone, then a keyboard close-up with the K key and the command key lit. The palette that follows is typed live: "send", then "Send later" with the options "tomorrow morning", "tomorrow afternoon" and "Monday morning".

Why it works

• Our readA stated threshold, 100 ms, gives speed a measurable claim before any demo starts.
• Our readLighting up the K and command keys, then showing the palette they open, teaches the habit the product wants users to form.
• Our readReal interface text, typed one step at a time, lets a viewer follow the workflow as it happens.

What not to copy

The 100 ms figure is the company's own claim on screen, so cite it as theirs. Keep the lit-key close-up and the typed palette, not the dark look.