The move

A dark page is titled 'Introducing Notion AI' with an 'AI assist: Blog post' prompt box where the cursor sits after 'Write a blog post introducing Notion'. A blue 'Generate post' button and a Cancel button sit beneath. The video goes on to brainstorm promotion ideas, draft a launch email and translate it into Japanese.

Why it works

• Our readThe task and the page are the same thing, so the viewer sees a real use and the launch itself in one scene.
• Our readThe prompt is a short plain sentence with a button labeled for the output, so the interaction is easy to follow without narration.

What not to copy

Don't copy the self-referential trick if your product has no content to write about itself. Keep the typed prompt in a real editor, shown start to finish.