The lesson
In a comparison table, state your side in full and leave the rival's column as a link, so you never have to defend a claim about them.
The move
The table "How Mercury Business Banking stacks up to Chase Business Banking" gives Mercury answers such as "Fully online." and "1.5% cashback on eligible spend", while every Chase cell reads "Ask ChatGPT". A note says the prompts open ChatGPT in a new window. Stats like "450K+" and "1 in 3" follow.
Why it works
- Our readHanding the rival column to a third-party tool avoids stating anything about Chase that could be wrong.
- Our readMercury cells are concrete ("Free same-day ACH, domestic wires"), so the reader sees what they would get.
- Our readThe disclaimer that responses are AI-generated and may vary is a candid caveat that sets expectations.
What not to copy
Don't copy the 'Ask ChatGPT' trick unless you accept that the answer is out of your hands. Keep the one-sided, specific column.
