All launch videos

The lesson

Make a launch video out of oversized type and quick product cuts, and make the payoff the finished work the product makes.

The move

The app builder sits in a red-to-blue glow, with a chat panel left and a "Clario." storefront preview right. Elsewhere a big counter (45,965, then 53,980) runs over a gradient line, single words like "every" fill the screen, and a dark site reads "Unleash Intelligent". A grid of sites follows, then a "Skyscope" drone page on a laptop.

Why it works

  • Our readGiant single words and counters keep the cuts quick and let the video work with the sound off.
  • Our readA wall of finished, very different sites shows the product's range at a glance.
  • Our readThe glow around the app window sets the product apart from the plain backgrounds around it.

What not to copy

Don't copy the counter numbers, which can't be checked here. Keep the pattern of one idea per cut, with finished work as the payoff.

More launch videos