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The lesson

Show one recording and let each AI feature appear around it one card at a time.

The move

Text types in as "Record better, faster video messages" over a dark purple field with gradient orbs. A presenter in a circle appears with a red stop button, then a slide titled "Market Trends" appears with the circle overlaid. Another view, headed "AI-assigned tasks keep your team in sync", lists "Suggested Tasks" beside it, one "For Addie".

Why it works

  • Our readUsing the same "Market Trends" recording across features keeps the viewer oriented; each feature just adds a layer.
  • Our readThe task view leads with a plain sentence headline above the recording, so the feature's benefit is read before its interface.
  • Our readShowing the presenter press stop before the recording returns with her circle on it makes clear where the AI output comes from.

What not to copy

Don't count on the orbs and gradients to carry a weaker product. Keep one sample asset reused across every feature, and short sentence headlines.

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