The lesson
Lead a launch post with what the company did using its own product, stated as one outcome in the first line.
The move
The post copy reads "Introducing Akai: Deel added $140M ARR in 90 days without hiring any new people, automating ~600 employees' work using akai.run". The video shows a man speaking to camera with a revenue-and-team-size line chart behind him and the caption "from home and without". The post shows 4,244 reactions and 1,053 comments.
Why it works
- Our readThe company's own result is presented as the product demo, which asks the reader to consider the product as a way of working instead of a feature set.
- Our readThe link to the product sits inside the sentence, so the reader who wants to know how can click from the claim itself.
- Our readA person speaking to camera with a chart behind him moves the post from announcement toward testimony.
What not to copy
Don't borrow the ARR claim unless you can publish your own numbers with the same specificity. Keep the single outcome sentence and a human on camera.
