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The lesson

Demonstrate an AI feature by letting the viewer read the exact prompts and outputs, with almost no other on-screen copy.

The move

The film shows the product UI tilted on a dark field. A prompt reads "Make a plan to refactor data loading to be optimistic," and the reply says "I created the PRD around the issues you surfaced," above a document card titled "Optimistic loading refactor." The film ends on "Linear. At your command."

Why it works

  • Our readReal prompt text shows a concrete engineering task, so the demo stays specific.
  • Our readThe chain from question to issues to plan to PRD shows a workflow, not a single trick.
  • Our readAlmost no copy lets the product's own wording be the pitch, and the tilt adds motion to a text-heavy screen.

What not to copy

Don't film UI that is unreadable at video size. Keep the habit of writing prompts a real user would type, and show the finished artifact.

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