The lesson
Demo a new feature by filling in its actual form on screen, with nothing else competing for attention.
The move
The demo centers on a dark Slack modal titled 'Bug report', with a 'Support Engineering' label over a dropdown set to 'Bug report', a Title field reading 'Data export not working', and an empty 'Add some details...' box. Cancel and a green Submit sit at the bottom. The video turns a Slack message into a Linear issue.
Why it works
- Our readThe form is short, with two optional fields, so it shows how little effort the request takes.
- Our readA plausible title like 'Data export not working' lets a viewer picture their own team's request.
- Our readReal UI tells a buyer exactly what they would be using.
What not to copy
Don't copy the dark Slack setup, which is specific to this integration. Keep the single-problem scope and the real form filled with a believable example.
