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Verkada · campaign

AI in Physical Security

Verkada targets European IT and physical security leaders with a webinar on how cloud-managed security is enabling AI, sending them to a webinar registration page that asks for a Marketo form submission.

Traced from live ads, Nov 6, 2026 · All Verkada's ads in this campaign →

Audience

European leaders in IT and physical security

Hook

AI is everywhere, but the ads ask 'where do you start?' and point to what leaders are actually using

Offer

A webinar, 'AI in Physical Security: What European Leaders Say Is Delivering Now and What's Next'

Proof

Conducted in partnership with Dynata; the page says the study surveyed IT and physical security decision-makers across Europe. No customer logos, quotes, reviews, or stats on the page.

Next step

Register for the webinar with work email, company and contact details

The journey

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1Ad
Verkada Meta adVerkada Meta video ad

Meta video and image ads say 'Webinar: AI in Physical Security' and frame the session around European leaders using AI, cloud-managed security, faster investigations, incident response, and business value, then link to the webinar page.

2Landing page
Verkada Landing page

The landing page leads with the webinar title, date and time, says the study was conducted with Dynata, lists what the webinar will cover, and asks visitors to 'Register'.

3The ask
Behind a formThe Marketo form asks for Work Email, Company Name, First Name, Last Name, Job Title, Phone, Country, HQ_State__c, HQ Zip/Postal Code, and Company_Size_range__c to sign up for the webinar on 25 Nov 2026 at 10:00 AM London.

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