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Vercel · campaign

Compare Pricing Plans

Teams choosing a Vercel plan see Google search ads promising pricing that scales, plan comparison, and a free trial, then land on Vercel's pricing page where the main ask is to start a free Pro trial.

Traced from live ads, Nov 6, 2026 · All Vercel's ads in this campaign →

3 steps Free trial Google
Audience

Teams choosing a Vercel plan for apps, from Hobby to Pro to Enterprise

Hook

'Find a plan to power your apps' and compare options before deploying

Offer

Hobby at '$0 /mo.', Pro at '$20 /mo.', and Enterprise with 'Custom' pricing, with a Pro free trial as the main path

Proof

None on the pricing page

Next step

Click 'Start a free trial' and sign up with Google, GitHub, ChatGPT, Apple, or email

The journey

Swipe or scroll sideways
1Ad
Vercel Google ad
Vercel Google adVercel Google ad

Google text ads lead with 'Vercel Pricing', 'Compare Pricing Plans', and 'Get Started', saying Vercel supports 'teams of all sizes' and links to the pricing page.

2Landing page
Vercel Landing page

The pricing page leads with 'Scale your app, control your costs', compares Hobby, Pro, and Enterprise, and asks visitors to start a free trial or get a demo.

3The ask
Vercel Next page

The sign-up page leads with 'Your first deploy is just a sign-up away' and offers sign-up with Google, GitHub, ChatGPT, Apple, or email.

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