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Vanta · campaign

VantaCon

GRC and AI governance leaders see Meta ads for VantaCon in San Francisco, with speakers from companies including Cursor, Replit, Lovable, Calm, Duolingo and Dust, and land on a registration page asking them to register for event passes.

Traced from live ads, Nov 6, 2026 · All Vanta's ads in this campaign →

2 steps Purchase Meta
Audience

GRC, security, trust and AI governance practitioners

Hook

'Two days with GRC people who get it' and 'the leaders writing the playbook for AI trust and governance'

Offer

VantaCon in San Francisco, with featured speakers, keynotes, breakouts, networking, a training day add-on, virtual pass and partner summit

Proof

Featured speakers are listed, a quote from Anthony English, CISO, WorkJam, and the page says '650+ practitioners from top companies'

Next step

Click 'Register now' and choose an event pass

The journey

Swipe or scroll sideways
1Ad
Vanta Meta carousel adVanta Meta carousel ad

Meta carousel and video ads pitch VantaCon with GRC leaders, AI governance decisions, a Hackathon with Vanta and Lovable, and speakers from Cursor, Replit, Lovable, Calm, Duolingo and Dust, linking to the VantaCon page.

2Landing page
Vanta Landing page

The page leads with 'Agents of Change' and 'The AI Governance event 2026', then lists speakers, pass options and asks visitors to 'Register now'.

3The ask
A form on the pageThe page sends people to event registration for pass options including an 'In-person pass' at '$499', 'Training day add-on' at '$299', 'Virtual pass' marked 'Free' and 'Partner summit' marked 'Free'.

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