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Squarespace · campaign

Save 20% on your website today

Squarespace targets people making a website or online store with 20% off using code 'SQSP20', AI website creation, and store adoption claims, then sends them to a website creation page that asks them to start a free trial.

Traced from live ads, Nov 6, 2026 · All Squarespace's ads in this campaign →

3 steps Free trial Meta
Audience

People building a website, domain, business site, or online store

Hook

'Save 20% on your website today' with code 'SQSP20', plus 'Create a personalized website in minutes with AI'

Offer

Start a Squarespace website trial with no credit card required, then use Squarespace for websites, domains, stores, services, payments, scheduling, and invoicing

Proof

The ads say '9 in 10 Trust Our AI Tools', '20+ years online', and 'Join 220,000 Online Stores'. The page says 'Join millions of entrepreneurs who run their business on Squarespace' and shows counters for entrepreneurs served, earned by entrepreneurs, and countries and territories. No customer logos or quotes on the page.

Next step

Click 'GET STARTED →', choose what the site is about, or select 'I'M JUST BROWSING'

The journey

Swipe or scroll sideways
1Ad
Squarespace Meta carousel ad
Squarespace Meta adSquarespace Meta video ad

Meta carousel ad says 'Save 20% on your website today' and tells people to use code 'SQSP20' for '20% off your domain or website', linking to the Squarespace website creation page.

2Landing page
Squarespace Landing page

The landing page leads with 'Create a personalized website in minutes with AI', says 'Start for free. No credit card required.', and asks visitors to click 'GET STARTED →' or 'Start a Free Trial →'.

3The ask
Squarespace Next page

The next page asks 'What's your site about?' and offers topic choices like Photography, Design, Education, Consulting, Apparel, Music, Real Estate & Properties, Beauty, Travel, and Weddings, plus 'I'M JUST BROWSING' and 'NEXT'.

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