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Spotify · campaign

Try 1 month for $0

Spotify targets people considering Premium with Meta ads for Spotify Premium, 'Get 1 Month Free' and '2 Months for ₱169', sending them to the Premium page where the main ask is 'Try 1 month for $0'.

Traced from live ads, Nov 6, 2026 · All Spotify's ads in this campaign →

2 steps Free trial Meta
Audience

People considering Spotify Premium

Hook

'Play your favorite songs, your way with Spotify Premium'

Offer

'Try 1 month for $0' on Premium Individual, then '$12.99 per month after'

Proof

None on the page

Next step

Click 'Try 1 month for $0' or choose a Premium plan

The journey

Swipe or scroll sideways
1Ad
Spotify Meta adSpotify Meta ad

Meta image and carousel ads say 'Don’t miss out on this offer', 'Get 1 Month Free', and '2 Months for ₱169', with 'Sign up' linking to Spotify Premium.

2Landing page
Spotify Landing page

The Premium page leads with 'The ultimate home for music artists fans live events videos' and asks people to 'Try 1 month for $0'.

3The ask
Needs an accountThe page promises Premium Individual at '$0 for 1 month, then $12.99 per month after' for people who haven't tried Premium before, with terms applying.

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