Where will R2 take you?
Rivian targets people considering an all-electric SUV for adventure, promises R2 performance, charging, software updates and storage, sends them to the R2 page, and asks them to reserve.
Traced from live ads, Nov 6, 2026 · All Rivian's ads in this campaign →
People shopping for an all-electric SUV built for road trips, trails, storage and software features
'Where will R2 take you?' and 'Whatever you call adventure, the all-electric Rivian R2 helps you find it.'
Reserve R2, with Standard, Premium and Performance trims, starting at '$44,990', 'Coming 2027', '275 mi Est. range' and a '$100 USD' refundable deposit on the reservation page
None on the page
Click 'Reserve' and complete contact information, delivery address and payment for the '$100 USD' refundable deposit
The journey
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Meta carousel ads lead with 'Where will R2 take you?', 'R2 brings technology and adventure together.', 'R2 is ready for any adventure.' and charging for 'endless adventure', linking to the Rivian R2 page.
The R2 page leads with 'A Rivian designed to inspire adventurers of all kinds.', specs, storage, drive modes, software, charging and technology, then asks visitors to 'Reserve'.
The reservation page says 'Let's start your R2 reservation' and asks for contact information, delivery address and payment for a 'Refundable deposit $100 USD' before 'Confirm reservation'.
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